2023-10-182023-10-182023-10-182023-06-27SANTOS, Silas Almeida; TURY, Thaline Pereira. Redesign da identidade visual do curso on-line de Ukulele Rosalele. 2023. 72 p. Monografia (Tecnologia em Produção Publicitária) – Instituto Federal de Educação, Ciência e Tecnologia do Amazonas, Campus Manaus Centro, Manaus, 2023.http://repositorio.ifam.edu.br/jspui/handle/4321/1367The Rosalelê brand, created in 2020 as an academic project for the Advertising Production Technology course at Ifam (Federal Institute of Amazonas) Campus Manaus Centro, was initially designed for the female audience. However, the brand was not developed in terms of visual identity, which makes it generic and unprofessional. Therefore, there is a need for a redesign that guides its actions in a clear and concise manner in order to convey the desired message to the target audience. The project aims to redesign the Rosalelê brand, an online ukulele course targeted towards women. An analysis of the existing elements in the current brand and identified areas of improvement will be conducted. Subsequently, a new design concept will be developed to convey the course's proposal. The color palette, typography, and graphic elements will be selected to create a cohesive and harmonious visual identity.Acesso AbertoPublicidade e propagandaIdentidade visualRedesignBrandingCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO::RELACOES PUBLICAS E PROPAGANDATrabalho de Conclusão de Curso