2025-10-092025-10-092025-10-092025-09-16Moraes, Vitor da Silva; Alves Neto, José Luciano Rodrigues. Logística reversa do plástico no centro de Manaus: percepção da população. Revista Ibero-Americana de Humanidades, Ciências e Educação. São Paulo, v. 11, n. 9, set. 2025, p.2264-2277.2675-3375http://repositorio.ifam.edu.br/jspui/handle/4321/1770The Manaus Free Trade Zone (ZFM), and specifically the city center, face significant challenges in plastic waste management due to its volume and environmental impact. Reverse logistics is crucial for sustainability, promoting the reinsertion of plastic into the production chain. However, the effectiveness of such initiatives directly depends on public perception and awareness. This study investigated the perception of passersby in downtown Manaus regarding the importance of plastic reverse logistics. Through a simple questionnaire applied to 50 individuals, using a 1 to 5 Likert scale, the results revealed that most respondents (90%) attributed high or very high importance to plastic reverse logistics, with 66% indicating "very high importance." Although awareness is high, the study highlights the need for adequate infrastructure, effective public policies, and environmental education campaigns to translate this perception into practical actions and strengthen the circular economy in the regionAcesso AbertoLogística reversaPlásticoResíduos sólidosReverse logisticsSolid wasteManaus - gestão de resíduos plásticosCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOSArtigo de Periódico