2023-05-162023-05-162023-05-162020-11-25978-9974-0-1871-6http://repositorio.ifam.edu.br/jspui/handle/4321/1280Agroecology is identified as a potential agglutinator of the principles of ecological literacy. We characterize consumer relations with organic fairs in the city of Manaus, Brazil. We interviewed 141 people using semi-structured questionnaires. The main motivations for consumption at the fairs were poison-free foods, valuing and strengthening family farming, resulting in a change in eating habits. In relation to ecological literacy there was a pronounced division, expressing that there is not necessarily a direct relationship with daily practices. The understanding of agroecology as spheres of multiple knowledge was identified. However, it is necessary to strengthen and disseminate scientific practices, as well as an understanding of agroecology in addition to organic production, in order to politically strengthen peasant peoples.Acesso Abertomotivações de consumo; produtos orgânicos; estilo de vida; conceito de agroecologia; educação agroecológica.consumption motivations; organic products; lifestyle; agroecology concept; agroecological education.CNPQ::CIENCIAS AGRARIAS::ENGENHARIA AGRICOLAArtigo de Evento