Navegando por Autor "Castro, Raíza Vasconcelos"
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Item Criação e campanha de divulgação de revista digital voltado ao empreendedorismo no Instagram(2022-06-20) Lobato, Letícia Corrêa; Castro, Raíza Vasconcelos; Arruda, Éverton Moura; http://lattes.cnpq.br/8458855239132157; Arruda, Éverton Moura; http://lattes.cnpq.br/8458855239132157; Batista, Daniel Luiz dos Santos; http://lattes.cnpq.br/0809053848636996; Lira, Wallace; http://lattes.cnpq.br/7834505234728150Production of a magazine and its publicity campaign, about Instagram for business, the impacts of the covid 19 pandemic that occurred during the years 2020 and 2021, which led to the great change in sales models, where entrepreneurs had to migrate from marketing traditional, for digital marketing, and face a certain difficulty in carrying out this process. With this, the magazine comes to solve the problem of these entrepreneurs who still have knowledge about digital marketing, mainly through the social network Instagram.