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Programa de fidelidade livelo: apresentação de suas vantagens ao consumidor
(2025-07-03) Lima, Fernando Soares de
This article aims to highlight the advantages that one of the largest loyalty programs in Brazil, Livelo, presents on its website. The methodology used is a qualitative, exploratory and descriptive approach when it comes to the objective and bibliographic research when it comes to the data source. The results showed that the investigated program highlights monetary benefits, encouraging the accumulation and use of points for shopping, travel and the like and concludes that this strategy has given good results in gaining new customers and also good monetary results for the program's consumers.