This article aims to highlight the advantages that one of the largest loyalty programs in
Brazil, Livelo, presents on its website. The methodology used is a qualitative,
exploratory and descriptive approach when it comes to the objective and bibliographic
research when it comes to the data source. The results showed that the investigated
program highlights monetary benefits, encouraging the accumulation and use of points
for shopping, travel and the like and concludes that this strategy has given good results
in gaining new customers and also good monetary results for the program's
consumers.
