(2023-12-12) Santos, Juliana Clicia Franco; Lima, Lisle Cauassa; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; Salgado, Andre Wilson Archer Pinto; http://lattes.cnpq.br/019774664073539; Silva, Washington Luiz Alves da; http://lattes.cnpq.br/1653372543560567
The Sou Manaus Integrated Arts Festival proposes a new chapter in the history of
tourism in the capital of Amazonas, and thus promotes the creative economy present
in the region. The present work aims to focus attention on the transition process of the
visual identity of the Festival Passo a Paço to Sou Manaus, through descriptive
research and based on data collection carried out through a questionnaire made
available to a portion of the public that attends or has already heard about the event.
The analysis of the Sou Manaus brand allows us to highlight the importance of the
festival for the people of Manaus who attend it and its visitors and how this public
assimilates the message proposed by the elements and icons that make up the brand
that carries concepts and inspiration in local culture.
