DAIC - Departamento Acadêmico de Informação e Comunicação

URI permanente desta comunidadehttps://ri.ifam.edu.br/handle/4321/657

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Análise do impacto da nova identidade visual de um jornal local na experiência do usuário em uma interface digital mobile: um estudo com o corpo acadêmico de publicidade no IFAM Campus Manaus Centro
(2023-12-12) Garcia, André Vitor Protázio; Sousa, Luíse Rafaela Costa de; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; Salgado, Andre Wilson Archer Pinto; http://lattes.cnpq.br/0197746640735395; Batista, Daniel Luiz dos Santos; http://lattes.cnpq.br/0809053848636996
The printed newspaper has undergone significant transformations since its emergence in the 15th century. With the popularization of the internet, websites emerged, enabling newspapers to migrate to the digital environment; however, some sites do not efficiently communicate the essence of journalistic brands and present usability and accessibility issues. The objective of this undergraduate thesis is to develop the redesign of the "Diário da Capital" brand and implement a new model for its mobile site, analyzing the impact of these changes on the perception of the academic community of the Advertising course at the Federal Institute of Amazonas, Manaus Centro campus. The research adopts a qualitative-quantitative approach, using bibliographic research techniques, collecting publicly available literature on UX design and visual identity, online questionnaires to assess the perception of the academic audience regarding the brand, and a usability test to understand users' opinions on the visual aspects of the new mobile interface. As a result, a new Visual Identity System was obtained, tested, and applied to the primary point of contact for the local newspaper "Diário da Capital": its mobile site.
Aplicativo “cadê meu médico”
(2022-06-27) Silva, John Kennedy Sarmento da; Barbosa, Miguel Bonafé; http://lattes.cnpq.br/1631055281834401; Barbosa, Miguel Bonafe; http://lattes.cnpq.br/1631055281834401; Bezerra, Sergio Augusto Coelho; http://lattes.cnpq.br/2717823426841852; Santos Júnior, Antônio Ferreira dos; http://lattes.cnpq.br/5353782518190667
Even with the popularization of the use of the internet as a source of information for users of public health services, we still find access barriers to public data that, because not so popular addresses are available, become difficult to access. In this scenario, there is a need to create tools that facilitate access to information. Therefore, the main motivation of this work is the construction of the application Where is My Doctor. Implemented through the incremental methodology, the application will provide the user with access to the municipal database containing the list of doctors registered by health unit, by specialty or closest to their residence registered in the entire public health network through the Internet. This application aims to be an instrument to facilitate access to this information and thereby facilitate the initiation and continuity of health monitoring, seeking to provide citizens who use the Unified Health System (SUS) with the opportunity that today only private health plans provide. to its beneficiaries.
Aprendizado interativo de inglês baseado em visão computacional
(2024-04-03) Batista, Gabriely da Mata; Silva, Emmerson Santa Rita da; http://lattes.cnpq.br/2816676765167172; Silva, Emmerson Santa Rita da; http://lattes.cnpq.br/2816676765167172
In view of the current context that experiences the implications of globalization, the importance of knowing at least one foreign language as a tool for insertion and social opportunities is visible, in this case English. In Brazil, the teaching of the English language is consolidated in language institutes and in private elementary education, because in the public sector, teaching in the initial grades is still deficient. For this reason, it is necessary an accessible way to help the learning of English in this age group, in this way, in order to solve the above issue, this work proposes to use image classification methods to make learning fun and interactive. In this sense, with the use of computer vision, a convolutional neural network model will be used to translate the images into words in English, thus promoting a playful and accessible teaching.
Autismplay: aplicativo de visualização de vídeos para crianças autistas
(2021-08-18) Toledano, Ana Quércia de Oliveira; Lima, Roceli Pereira; http://lattes.cnpq.br/4785265306445784; Lima, Roceli Pereira; http://lattes.cnpq.br/4785265306445784; Souza, Dalmir Pacheco de; http://lattes.cnpq.br/2712522573295062; Bezerra, Sergio Augusto Coelho; http://lattes.cnpq.br/2717823426841852
Social inclusion through technology has been dominating the development applications market, as the number of applications produced is notorious, however there are still little explored specifications, in this work the aim is to create a video viewing app that helps autistic children access social media, benefiting knowledge and social interaction. With the know difficulty these subjects have in handling mobile devices, a specific and practical layout was designed, which meets their needs, to facilitate the use of the application. Due to the increasing ease of obtaining information through technology, it would not be fair that this right did not reach everyone, thus the application proposed in this work brings the inclusion of autistic children to the social environment, and consequently benefits for them.
Baré office: um sistema de monitoramento de avaliações da qualidade percebida de vídeos de clientes de serviço de streaming
(2023-11-06) Menezes, Jonathan Azevedo de; Bezerra, Sergio Augusto Coelho; http://lattes.cnpq.br/2717823426841852; Bezerra, Sergio Augusto Coelho; http://lattes.cnpq.br/2717823426841852; Barbosa, Miguel Bonafe; http://lattes.cnpq.br/1631055281834401; Silva, Emmerson Santa Rita da; http://lattes.cnpq.br/2816676765167172
In 2020, due to the Covid-19 pandemic, the world shut itself in to face this challenge. In this scenario, people turned to entertainment for company, while socially isolating within their homes. As a result, there was an increase in the consumption of streaming videos. However, despite the ease that users have when it comes to these services, it is worth emphasizing that there are several obstacles in terms of the quality of service offered by providers, especially in terms of monitoring the perceived quality by their users. Therefore, this work offers a web system, called Baré Office, which fulfills the role of a regulatory agency that monitors the perceived quality of videos, through subjective evaluations made by customers of video streaming service providers, as well as objective assessments carried out from a video player. In order to achieve this objective, the Scrum methodology is going to be used for the development process. With this system, it is expected that there is going to be more efficient and reliable supervision regarding the perceived evaluation by users of video streaming services, because not only will the customer have actually watched the video, but it is also going to increase the trustworthiness of the regulatory agency in knowing the quality of each provider's service.
BLIND CHESS – um aplicativo móvel de jogo de xadrez para pessoas cegas
(2023-06-23) Murched, Murad; Lima, Roceli Pereira; http://lattes.cnpq.br/4785265306445784; Lima, Roceli Pereira; http://lattes.cnpq.br/4785265306445784; Souza, Dalmir Pacheco de; http://lattes.cnpq.br/2712522573295062; Abinader Neto, Jorge Abilio; http://lattes.cnpq.br/5041328437303696
BSHARE: uma aplicação móvel social para compartilhar compras com abordagem UX
(2019-12-05) Ramos, Raymison Asthon Maklouf; Silva, Viviane Gomes da; Silva, Viviane Gomes da; Xavier, Neila Batista; Pereira, Mirlem Rodrigues Ribeiro
Amid the innovations, humans have created what we know today as social networks, web-based services to enable online communication between people with common interests. Social networks are over-accessed, these platforms enable virtual markets in many industries, such as the shared economy, which in turn allows users to connect and create new exchange-based business models based on the idea of sharing. This course work aimed to develop a social network focused on the shared economy, addressing user experience concepts. For this the methodology was divided into 5 steps: literature review, technologies, implementation, testing and results. With the conclusion of this work is intended to contribute to a free mobile social application in which users have the alternative to participate in a social network to share common interests about the acquisition of a particular product of interest, thus contributing to its economy and development. of a solidarity chain of mutual aid.
CEP rural: por uma gestão socioambiental includente na Amazônia
(2021-12-23) Souza, Jonathan Feitosa de; Silva, João Guilherme de Moraes; http://lattes.cnpq.br/8858208829955159; Silva, João Guilherme de Moraes; http://lattes.cnpq.br/8858208829955159; Abinader Neto, Jorge Abilio; Lima, Roceli Pereira; http://lattes.cnpq.br/4785265306445784
The present work addresses the development of an application promoting an inclusive socio-environmental management in the Amazon, through the mapping of rural areas through demarcation via GPS, aiming at the identification of rural properties, schools, health centers, rural associations, and other bodies. public. This proposal aims to implement a Rural CEP and open paths for human development and citizenship in these areas, aiming to gradually increase the HDI (Human Development Index) of the state, which is among the most degrading in the country. In this context, the problem arises with the challenge of taking this proposal to urban areas so that there can be easy access to request an emergency service or receive a delivery by mail. Thus, through your address (neighborhood, street, house number) or any reference point, making it possible to search for these services. Thus, the general objective is to develop a free application that facilitates the location of residences in rural areas through demarcation via GPS. In the specific context, it is to create an application that integrates residents of rural communities with public agencies and delivery service providers; relate and understand the forms of identification and geographic location in regions of the Amazon that already use this approach by other researchers; analyze and enable delivery processes in certain regions through the proposed application. Finally, the work was based on primary and secondary sources using sources such as books, articles, monographs and dissertations that present information of high relevance to the proposed theme. In addition, the present work is qualitative, descriptive and analytical for the development of the proposed application.
Construção do manual de identidade visual: Aneli Velas
(2021-08-23) Oliveira, Felipe Ruã Prado de Moura; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; Lira, Wallace; http://lattes.cnpq.br/783450523472815
Aneli Velas it’s a company of aromatic candles located in Manaus, idealized by the architect Ana Elisabete Aguiar, the brand was launched in august of 2020 and has been working ever since. Visual identity it's a ongoing subject in the advertising environment, building strong brands that stand out in the market is a turning point. But how to meet market demand and develop a quality work in such a short time? It believed that the best strategy to build a Visual Identity Manual consistent with the brand is to study the company and the competitors. Through the books research and data analyses this work tries to answer these questions and build the Visual Identity Manual to Aneli Velas. The knowledge acquired through research to make this job also became possible the elaboration of Visual Identity Manual advanced safely and aware of the technical foundation and specific knowledge applied to it. With the intention that all the material produced was applied the Manual was presented to the owner Ana Elisabete Aguiar. It was possible to see that all the suggestions included in the material can be practiced inside the context and respecting the reality of the company.
As contribuições do marketing de conteúdo para a comunicação pública no Instagram: uma análise das estratégias de engajamento do perfil do projeto Aranouá
(2023-12-11) Nascimento, Giulliana Lettícia Ribeiro do; Salgado, Andre Wilson Archer Pinto; http://lattes.cnpq.br/0197746640735395; Salgado, Andre Wilson Archer Pinto; http://lattes.cnpq.br/0197746640735395; Arruda, Éverton Moura; http://lattes.cnpq.br/8458855239132157; Lira, Wallace; http://lattes.cnpq.br/7834505234728150
This work aims primarily to highlight the contributions of content marketing strategies to the communication of public educational institutions in the digital era, with a particular focus on overcoming challenges and issues encountered in creating profiles on the Instagram platform as a communication tool and maintaining these profiles. The methodology employed in this study involved a basic literature review, adopting a qualitative and exploratory approach, based on a case study of the Projeto Aranouá profile. The Projeto Aranouá is a professional development initiative of the Instituto Federal Amazonas, in collaboration with Samsung da Amazônia, on Instagram. Throughout this study, aspects such as the creation of relevant content, audience segmentation, results measurement, and specific challenges faced by the Aranouá Project in the successful implementation of content marketing strategies will be addressed. Understanding the contributions and limitations of this approach becomes crucial for the adoption of more effective communication strategies adapted to contemporary challenges, thus solidifying the role of content marketing as an essential tool in the arsenal of public communication.
Criação e campanha de divulgação de revista digital voltado ao empreendedorismo no Instagram
(2022-06-20) Lobato, Letícia Corrêa; Castro, Raíza Vasconcelos; Arruda, Éverton Moura; http://lattes.cnpq.br/8458855239132157; Arruda, Éverton Moura; http://lattes.cnpq.br/8458855239132157; Batista, Daniel Luiz dos Santos; http://lattes.cnpq.br/0809053848636996; Lira, Wallace; http://lattes.cnpq.br/7834505234728150
Production of a magazine and its publicity campaign, about Instagram for business, the impacts of the covid 19 pandemic that occurred during the years 2020 and 2021, which led to the great change in sales models, where entrepreneurs had to migrate from marketing traditional, for digital marketing, and face a certain difficulty in carrying out this process. With this, the magazine comes to solve the problem of these entrepreneurs who still have knowledge about digital marketing, mainly through the social network Instagram.
Data Cleaner Service - Web Service para apoiar na limpeza de dados
(2023-06-19) Picanço, Gabriel Rodrigues; Carminé, Rogério Luiz Araújo; http://lattes.cnpq.br/7537210268624278; Carminé, Rogério Luiz Araújo; http://lattes.cnpq.br/7537210268624278; Azevedo, Renildo Viana; http://lattes.cnpq.br/0601215754206476; Santos, Valclides Kid Fernandes dos; http://lattes.cnpq.br/7902062389125321
The large increase in the amount of data and information recently is notorious. Wrong data generates wrong information, which can significantly impact the management of organizations and people's lives. Organizations need to obtain reliable and timely information for effective business decision-making and, for that, it is important to invest in solutions that ensure data quality. Data Cleaning techniques make it possible to identify and correct non-compliant values based on defined rules and actions. These techniques are widely used in data preparation activities in BI (Business Intelligence) and Data Science processes to contribute to the quality of results. There are several tools on the market for data cleaning (e.g., Excel, OpenRefine and Data Wrangler), which have specific characteristics and functions, and normally allow the creation of programming scripts to carry out cleaning tasks. These scripts can take a lot of time and effort to write, and can be difficult to reuse across different tools. A solution based on a web service (Data Cleaner Service) capable of integrating with tools (e.g., Web Applications) and cleaning data through the reuse of scripts (e.g., Python) was developed. To demonstrate the solution, applications were developed using scripts with the PANDAS tool and a Web application that consumes the service. With this solution, it is expected to make a positive contribution in carrying out data cleaning tasks in several areas (e.g., finance, sales and health), reducing effort and time in these activities, promoting the exchange of experience between users and developers, and impacting the generation of effective information for decision-making.
Desenvolvimento de sistema web para agilizar visitas técnicas com ênfase na usabilidade do professor – VISITIF
(2022-12-14) Souza, Rodrigo Lima de; Barbosa, Miguel Bonafe; http://lattes.cnpq.br/1631055281834401; Barbosa, Miguel Bonafe; http://lattes.cnpq.br/1631055281834401; Marques, Jorlene de Souza; http://lattes.cnpq.br/7905886862865316; Azevedo, Renildo Viana; http://lattes.cnpq.br/0601215754206476
Desenvolvimento de uma aplicação para análise de dados socioeconômicos sobre competitividade entre cidades brasileiras
(2025-01-31) Wesen, Bruno Sevalho; Silva, Emmerson Santa Rita da; http://lattes.cnpq.br/2816676765167172; Silva, Emmerson Santa Rita da; http://lattes.cnpq.br/2816676765167172; Santos Júnior, Antônio Ferreira dos; http://lattes.cnpq.br/5353782518190667; Barbosa, Miguel Bonafe; http://lattes.cnpq.br/1631055281834401
This paper presents the development and analysis of a system aimed at evaluating socioeconomic data from Brazilian cities, with the aim of helping to understand regional disparities and formulate more efficient public policies. Data were collected from reliable sources, such as IBGE, DATASUS and INEP, covering education, health and income indicators, which were processed, organized and analyzed using tools such as Dask, Pandas and Cython, which optimized the processing of large volumes of information. The system was structured in a layered architecture, with a backend developed in Flask and compiled in C to improve performance, and an interactive and responsive frontend, implemented with Tailwind CSS, Semantic UI and visualization libraries such as Plotly. The results were presented in dynamic graphs that allow the exploration of data such as the evolution of GDP per capita, average wage and health indicators, highlighting regional disparities and development patterns. The analyses carried out highlighted the reduction in the number of school enrollments after the pandemic, the growing differences in average salaries between regions, and the prevalence of specific health problems in cities such as Manaus. The system proved to be a practical and effective tool for transforming complex data into accessible insights, contributing to urban planning and the competitiveness of Brazilian cities. It is concluded that the integration of socioeconomic data with modern technologies can promote more informed, equitable, and sustainable public management.
Diário digital criptografado para auxílio em acompanhamento psicológico
(2022-12-15) Terceros, Diego Alejandro Bejarano; Silva, Emmerson Santa Rita da; http://lattes.cnpq.br/2816676765167172; Silva, Emmerson Santa Rita da; http://lattes.cnpq.br/2816676765167172; Bezerra, Sergio Augusto Coelho; http://lattes.cnpq.br/2717823426841852; Santos Júnior, Antônio Ferreira dos; http://lattes.cnpq.br/5353782518190667
When developing, human beings interact with their surroundings and this, in contrast, generates emotions and feelings. Commonly, and to immortalize these experiences, the individual tends to portray these physically on devices such as papers or others. In recent times, the use of the “diary” has been of great importance to people, since it represents what is experienced on a daily basis, and serves therapeutically for the subject in question. Therefore, this course completion work aims to develop a mobile application for the Android platform that will serve as an encrypted digital diary to assist in psychological monitoring. Having thus carried out research that addresses the digital diary as a computational tool for recording emotional data and interpersonal relationships, as well as encryption techniques in mobile systems for the Android platform. Bibliographically, the following descriptors were used: “emotional data records”, “digital diary”, “Android encryption”, “emotional data record”, “e-diary” and “psychological monitoring” in Portuguese and English. Finally, it is concluded that the development of this work created a storage method, which will encrypt the data, structured in the form of a diary that can be accessed by a psychologist, thus making the psychological follow-up of the user more interconnected.
DPOHub: uma ferramenta para auxiliar o controle de práticas e ocorrências na gestão de privacidade de dados pessoais
(2025-01-09) Neves, Vinícius Martins; Azevedo, Renildo Viana; http://lattes.cnpq.br/0601215754206476; Azevedo, Renildo Viana; http://lattes.cnpq.br/0601215754206476; Silva, João Guilherme de Moraes; http://lattes.cnpq.br/8858208829955159; Barbosa, Miguel Bonafe; http://lattes.cnpq.br/1631055281834401
This project deals with the development of a web system that assists data managers in their practice and occurrence management activities. The system contains features that facilitate the management of incidents and their solutions, as well as practices to be adopted by the different sectors that make up an organization. Therefore, a web application was developed that notifies e-mails according to their respective sets of practices and helps manage incident response, providing alerts via e-mail about movements and details of their resolution for later consultation.
Estimulando a coleta seletiva através da gamificação e tecnologia
(2021-12-20) Brandão, Ezequiel Sidney de Aguiar; Abinader Neto, Jorge Abilio; http://lattes.cnpq.br/5041328437303696; Abinader Neto, Jorge Abilio; http://lattes.cnpq.br/5041328437303696; Santos Júnior, Antônio Ferreira dos; http://lattes.cnpq.br/5353782518190667; Barreto, Renato Costa Mena; http://lattes.cnpq.br/9846283224109897
Currently, due to the culture of industrialized products consumption, human beings end up producing, on average, just over 1 kg of solid waste per day. A large part of this waste is made up of materials that, through proper disposal, could be put back into the production cycle. However, the amount of residuum waste disposed of responsibly is far from ideal, generating sanitation problems in cities. This work proposes to develop a digital system that, using the gamification strategy, attracts attention, raises awareness and encourages many sectors of the society to actively participate in the process of disposal and selective waste collection in the city of Manaus. We will present here this system implementation, its modules, its versions in a Web and Mobile environment, in addition to the communication between such environments carried out through a Web Service REST.
O fenômeno Barbie: análise das principais estratégias de marketing do filme “Barbie” e sua influência no público jovem universitário manauara.
(2023-12-10) Castro, Leonardo Medeiros de; Silva, Ortega Symon Amorim da; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; Arruda, Éverton Moura; http://lattes.cnpq.br/8458855239132157; Salgado, Andre Wilson Archer Pinto; http://lattes.cnpq.br/0197746640735395
Considering the success that the live-action Barbie doll had in 2023, combined with the lack of academic studies on this topic, research is carried out on the Barbie phenomenon, in order to analyze the main marketing strategies of the film “Barbie” and its influence on the young university public in Manaus. To this end, it is necessary to investigate Barbie's transformation over the years and the impact of this process on Mattel's sales, highlight the manifestations of nostalgic marketing and co-branding used in promoting the film, understand the role of social networks in customer engagement film and identify how these marketing strategies affected the perceptions, attitudes and behaviors of young university students in the city of Manaus. An applied research is then carried out, with an exploratory and descriptive objective, with a qualitative approach, using a case study, bibliographic and documentary research, in addition to an online questionnaire. Given this, it appears that nostalgic marketing shows a positive result by affecting the perceptions of the studied public and co-branding does not perform well, which is noticeable due to the low adherence to licensed products. Furthermore, it is noteworthy that, in Manaus, the female audience is the biggest consumer of the film and the clothing sector is the most adept of the Barbie phenomenon, which requires the observation that this phenomenon had its due relevance and influence under the young university audience in Manaus supported by marketing strategies aimed at this target audience.
Ferramenta de automatização na geração de script para o utilitário mysqldump - OREOSQL
(2020-09-30) Oliveira, Adriano de Oliveira; Barbosa, Miguel Bonafé; http://lattes.cnpq.br/1631055281834401; Abnader Neto, Jorge Abílio; http://lattes.cnpq.br/5041328437303696; Barbosa, Miguel Bonafé; http://lattes.cnpq.br/1631055281834401; Abinader Neto, Jorge Abilio; http://lattes.cnpq.br/5041328437303696; Santos Junior, Antonio Ferreira dos; http://lattes.cnpq.br/5353782518190667; Marques, Jorlene de Souza; http://lattes.cnpq.br/7905886862865316
Ferramenta de programação por comando de voz para a geração de código front-end de websites
(2020-10-07) Mota, Henrique Dolzane; Silva, Emmerson Santa Rita da; http://lattes.cnpq.br/2816676765167172; Silva, Emmerson Santa Rita da; http://lattes.cnpq.br/2816676765167172; Santos Júnior, Antonio Ferreira dos; http://lattes.cnpq.br/5353782518190667; Souza, Jucimar Brito de; http://lattes.cnpq.br/0217852318751550
Hereby we explore the software development by using voice as a tool, as an alternative for the use of mouse and keyboard. The development was based on research on the state-of-the-art about the concepts involved, as well as by the proposal of a modular architecture that uses voice recognition. The research resulted in an application capable of recognizing voice commands, in the web environment, and allowing the creation and manipulation of source code for the development of web pages. The demonstration of these principles illustrates that it is possible to expand the way how software is developed, allowing greater inclusion of people in the universe of programming, in addition to avoiding possible physical injuries due to repetitive strain.