(2023-12-11) Lima, Lucas Camilo Viana; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; Arruda, Éverton Moura; http://lattes.cnpq.br/8458855239132157; Salgado, Andre Wilson Archer Pinto; http://lattes.cnpq.br/0197746640735395
We are living in the age of artificial intelligence. The use and
popularization of resources that use generative AI has innovated several work
sectors with numerous applications, including in the advertising market. The use
of this new technology is capable of creating previously unimaginable scenarios.
From this perspective, the objective of this monograph is to expose the
possibilities resulting from AI, analyzing the way in which it can be used in the
advertising sector.
