Tecnologia em Produção Publicitária
URI permanente desta comunidadehttps://ri.ifam.edu.br/handle/4321/744
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7 resultados
Resultados da Pesquisa
Item O posicionamento dos bancos nas mídias on e off durante a pandemia da Covid-19 no período de 2020 a 2022(2023-12-11) Queiroz, Jhulie Emily Linhares de; Silva, Karollyne Costa da; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; Arruda, Éverton Moura; http://lattes.cnpq.br/8458855239132157; Salgado, Andre Wilson Archer Pinto; http://lattes.cnpq.br/0197746640735395Item Análise do impacto da nova identidade visual de um jornal local na experiência do usuário em uma interface digital mobile: um estudo com o corpo acadêmico de publicidade no IFAM Campus Manaus Centro(2023-12-12) Garcia, André Vitor Protázio; Sousa, Luíse Rafaela Costa de; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; Salgado, Andre Wilson Archer Pinto; http://lattes.cnpq.br/0197746640735395; Batista, Daniel Luiz dos Santos; http://lattes.cnpq.br/0809053848636996The printed newspaper has undergone significant transformations since its emergence in the 15th century. With the popularization of the internet, websites emerged, enabling newspapers to migrate to the digital environment; however, some sites do not efficiently communicate the essence of journalistic brands and present usability and accessibility issues. The objective of this undergraduate thesis is to develop the redesign of the "Diário da Capital" brand and implement a new model for its mobile site, analyzing the impact of these changes on the perception of the academic community of the Advertising course at the Federal Institute of Amazonas, Manaus Centro campus. The research adopts a qualitative-quantitative approach, using bibliographic research techniques, collecting publicly available literature on UX design and visual identity, online questionnaires to assess the perception of the academic audience regarding the brand, and a usability test to understand users' opinions on the visual aspects of the new mobile interface. As a result, a new Visual Identity System was obtained, tested, and applied to the primary point of contact for the local newspaper "Diário da Capital": its mobile site.Item Resolvidro: desenvolvimento de nova identidade visual e plano de marketing para 2024(2023-12-12) Patricio, Ádria Nátaly da Silva; Bentes, Helena Karolina de Souza; Batista, Daniel Luiz dos Santos; http://lattes.cnpq.br/0809053848636996; Batista, Daniel Luiz dos Santos; http://lattes.cnpq.br/0809053848636996; Arruda, Éverton Moura; http://lattes.cnpq.br/8458855239132157; Lira, Wallace; http://lattes.cnpq.br/7834505234728150Technological progress has provided companies with various tools to maintain direct relationships with their customers, thus creating links and dialogues with their consumers, through the use of appropriate marketing strategies. This research aims to investigate the development of a new visual identity and the marketing plan for the year 2024, highlighting it as a positioning strategy in the face of market changes. For this work to take place, the participant in question was first informed about the research and its purposes, and allowed the use of the material generated through participation and responses during the interview. This research found that the company needs to adapt to new market dynamics, and that it needs to use different marketing strategies, so that it stands out compared to its competitors. For this reason, many of the marketing strategies and tools become important for this company to make its products/services available in the market and in the consumer's mind, not just meeting the needs of its customers. Therefore, it is necessary to recognize and importance the use of strategies, variables and tools, in order to ensure that your stay in the market is durable.Item Sou Manaus: um estudo sobre a evolução da identidade visual do festival(2023-12-12) Santos, Juliana Clicia Franco; Lima, Lisle Cauassa; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; Salgado, Andre Wilson Archer Pinto; http://lattes.cnpq.br/019774664073539; Silva, Washington Luiz Alves da; http://lattes.cnpq.br/1653372543560567The Sou Manaus Integrated Arts Festival proposes a new chapter in the history of tourism in the capital of Amazonas, and thus promotes the creative economy present in the region. The present work aims to focus attention on the transition process of the visual identity of the Festival Passo a Paço to Sou Manaus, through descriptive research and based on data collection carried out through a questionnaire made available to a portion of the public that attends or has already heard about the event. The analysis of the Sou Manaus brand allows us to highlight the importance of the festival for the people of Manaus who attend it and its visitors and how this public assimilates the message proposed by the elements and icons that make up the brand that carries concepts and inspiration in local culture.Item Redesign da identidade visual do curso on-line de Ukulele Rosalele(2023-06-27) Santos, Silas Almeida; Tury, Thaline Pereira; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; http://lattes.cnpq.br/7834505234728150; Batista, Daniel Luiz dos Santos; http://lattes.cnpq.br/0809053848636996; Silva, Washington Luiz Alves da; http://lattes.cnpq.br/1653372543560567The Rosalelê brand, created in 2020 as an academic project for the Advertising Production Technology course at Ifam (Federal Institute of Amazonas) Campus Manaus Centro, was initially designed for the female audience. However, the brand was not developed in terms of visual identity, which makes it generic and unprofessional. Therefore, there is a need for a redesign that guides its actions in a clear and concise manner in order to convey the desired message to the target audience. The project aims to redesign the Rosalelê brand, an online ukulele course targeted towards women. An analysis of the existing elements in the current brand and identified areas of improvement will be conducted. Subsequently, a new design concept will be developed to convey the course's proposal. The color palette, typography, and graphic elements will be selected to create a cohesive and harmonious visual identity.Item O poder do som no contexto da criação da marca(2022-06-27) Oliveira, Danielle Rocha de; Fonseca, Rodrigo Fernandes; Salgado, André Wilson Archer Pinto; http://lattes.cnpq.br/0197746640735395; Salgado, André Wilson Archer Pinto; http://lattes.cnpq.br/0197746640735395; Arruda, Éverton Moura; http://lattes.cnpq.br/8458855239132157; Lira, Wallace; http://lattes.cnpq.br/7834505234728150One of the elements of the process of creating an advertising campaign is music or sound, in this work we intend to discuss methods and examples of using music and sound in this process. As a general objective, it is intended to provide the reader with arguments and artifices that can serve as a subsidy to justify the use of certain methods to obtain the desired result during the creation of an advertising campaign. It is a bibliographical research that analyzes cases, and through the study of semiotics, traces a path to obtain more effective results in the process of using music or sound in advertising. Citing authors who deal with the structure of sound, verbal and written language we can analyze the application of sound effectively, under the light of semiotics we can see the effectiveness of building an affective, emotional and affective connection with the public. The studies also include multisensory aspects such as smell, taste, touch, vision and obviously hearing. We also approach the history of music, as well as the cognitive revolution, a period of great transformation and birth of the first structures and sciences of language.Item Construção do manual de identidade visual: Aneli Velas(2021-08-23) Oliveira, Felipe Ruã Prado de Moura; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; Lira, Wallace; http://lattes.cnpq.br/783450523472815Aneli Velas it’s a company of aromatic candles located in Manaus, idealized by the architect Ana Elisabete Aguiar, the brand was launched in august of 2020 and has been working ever since. Visual identity it's a ongoing subject in the advertising environment, building strong brands that stand out in the market is a turning point. But how to meet market demand and develop a quality work in such a short time? It believed that the best strategy to build a Visual Identity Manual consistent with the brand is to study the company and the competitors. Through the books research and data analyses this work tries to answer these questions and build the Visual Identity Manual to Aneli Velas. The knowledge acquired through research to make this job also became possible the elaboration of Visual Identity Manual advanced safely and aware of the technical foundation and specific knowledge applied to it. With the intention that all the material produced was applied the Manual was presented to the owner Ana Elisabete Aguiar. It was possible to see that all the suggestions included in the material can be practiced inside the context and respecting the reality of the company.