Tecnologia em Produção Publicitária
URI permanente desta comunidadehttps://ri.ifam.edu.br/handle/4321/744
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5 resultados
Resultados da Pesquisa
Item Redesign da identidade visual do curso on-line de Ukulele Rosalele(2023-06-27) Santos, Silas Almeida; Tury, Thaline Pereira; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; http://lattes.cnpq.br/7834505234728150; Batista, Daniel Luiz dos Santos; http://lattes.cnpq.br/0809053848636996; Silva, Washington Luiz Alves da; http://lattes.cnpq.br/1653372543560567The Rosalelê brand, created in 2020 as an academic project for the Advertising Production Technology course at Ifam (Federal Institute of Amazonas) Campus Manaus Centro, was initially designed for the female audience. However, the brand was not developed in terms of visual identity, which makes it generic and unprofessional. Therefore, there is a need for a redesign that guides its actions in a clear and concise manner in order to convey the desired message to the target audience. The project aims to redesign the Rosalelê brand, an online ukulele course targeted towards women. An analysis of the existing elements in the current brand and identified areas of improvement will be conducted. Subsequently, a new design concept will be developed to convey the course's proposal. The color palette, typography, and graphic elements will be selected to create a cohesive and harmonious visual identity.Item Criação e campanha de divulgação de revista digital voltado ao empreendedorismo no Instagram(2022-06-20) Lobato, Letícia Corrêa; Castro, Raíza Vasconcelos; Arruda, Éverton Moura; http://lattes.cnpq.br/8458855239132157; Arruda, Éverton Moura; http://lattes.cnpq.br/8458855239132157; Batista, Daniel Luiz dos Santos; http://lattes.cnpq.br/0809053848636996; Lira, Wallace; http://lattes.cnpq.br/7834505234728150Production of a magazine and its publicity campaign, about Instagram for business, the impacts of the covid 19 pandemic that occurred during the years 2020 and 2021, which led to the great change in sales models, where entrepreneurs had to migrate from marketing traditional, for digital marketing, and face a certain difficulty in carrying out this process. With this, the magazine comes to solve the problem of these entrepreneurs who still have knowledge about digital marketing, mainly through the social network Instagram.Item Justin Bieber: a jornada contada pelos meios de comunicação(2021-12-03) Reis, Aline Lima; Castelo Branco, Anne Karynne Almeida; http://lattes.cnpq.br/2315701124605500; Castelo Branco, Anne Karynne Almeida; http://lattes.cnpq.br/2315701124605500; Salgado, André Wilson Archer Pinto; http://lattes.cnpq.br/0197746640735395; Lira, Wallace; http://lattes.cnpq.br/7834505234728150In an increasingly connected world, the online universe allows people to share their talents with thousands of internet users, and thus gain admirers or even legions of loyal fans. It is not common, but it happens, and when a "star" is discovered on the Internet it is something that is highlighted in all media. This paper aims to present an analysis of two key points in the career of singer Justin Bieber: the period between 2013 and 2014, when his image was compromised due to various controversies, and the years 2015 and 2016, when the singer released his fourth studio album, which was acclaimed by critics and the general public worldwide. This is a research with elements of narrative, exploratory with qualitative approach, conducted through analysis of the trajectory of Justin Bieber narrated by the media, based on the Hero's Journey.Item O poder do som no contexto da criação da marca(2022-06-27) Oliveira, Danielle Rocha de; Fonseca, Rodrigo Fernandes; Salgado, André Wilson Archer Pinto; http://lattes.cnpq.br/0197746640735395; Salgado, André Wilson Archer Pinto; http://lattes.cnpq.br/0197746640735395; Arruda, Éverton Moura; http://lattes.cnpq.br/8458855239132157; Lira, Wallace; http://lattes.cnpq.br/7834505234728150One of the elements of the process of creating an advertising campaign is music or sound, in this work we intend to discuss methods and examples of using music and sound in this process. As a general objective, it is intended to provide the reader with arguments and artifices that can serve as a subsidy to justify the use of certain methods to obtain the desired result during the creation of an advertising campaign. It is a bibliographical research that analyzes cases, and through the study of semiotics, traces a path to obtain more effective results in the process of using music or sound in advertising. Citing authors who deal with the structure of sound, verbal and written language we can analyze the application of sound effectively, under the light of semiotics we can see the effectiveness of building an affective, emotional and affective connection with the public. The studies also include multisensory aspects such as smell, taste, touch, vision and obviously hearing. We also approach the history of music, as well as the cognitive revolution, a period of great transformation and birth of the first structures and sciences of language.Item Construção do manual de identidade visual: Aneli Velas(2021-08-23) Oliveira, Felipe Ruã Prado de Moura; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; Lira, Wallace; http://lattes.cnpq.br/783450523472815Aneli Velas it’s a company of aromatic candles located in Manaus, idealized by the architect Ana Elisabete Aguiar, the brand was launched in august of 2020 and has been working ever since. Visual identity it's a ongoing subject in the advertising environment, building strong brands that stand out in the market is a turning point. But how to meet market demand and develop a quality work in such a short time? It believed that the best strategy to build a Visual Identity Manual consistent with the brand is to study the company and the competitors. Through the books research and data analyses this work tries to answer these questions and build the Visual Identity Manual to Aneli Velas. The knowledge acquired through research to make this job also became possible the elaboration of Visual Identity Manual advanced safely and aware of the technical foundation and specific knowledge applied to it. With the intention that all the material produced was applied the Manual was presented to the owner Ana Elisabete Aguiar. It was possible to see that all the suggestions included in the material can be practiced inside the context and respecting the reality of the company.