DAIC - Departamento Acadêmico de Informação e Comunicação
URI permanente desta comunidadehttps://ri.ifam.edu.br/handle/4321/657
Navegar
Item Análise do impacto da nova identidade visual de um jornal local na experiência do usuário em uma interface digital mobile: um estudo com o corpo acadêmico de publicidade no IFAM Campus Manaus Centro(2023-12-12) Garcia, André Vitor Protázio; Sousa, Luíse Rafaela Costa de; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; Salgado, Andre Wilson Archer Pinto; http://lattes.cnpq.br/0197746640735395; Batista, Daniel Luiz dos Santos; http://lattes.cnpq.br/0809053848636996The printed newspaper has undergone significant transformations since its emergence in the 15th century. With the popularization of the internet, websites emerged, enabling newspapers to migrate to the digital environment; however, some sites do not efficiently communicate the essence of journalistic brands and present usability and accessibility issues. The objective of this undergraduate thesis is to develop the redesign of the "Diário da Capital" brand and implement a new model for its mobile site, analyzing the impact of these changes on the perception of the academic community of the Advertising course at the Federal Institute of Amazonas, Manaus Centro campus. The research adopts a qualitative-quantitative approach, using bibliographic research techniques, collecting publicly available literature on UX design and visual identity, online questionnaires to assess the perception of the academic audience regarding the brand, and a usability test to understand users' opinions on the visual aspects of the new mobile interface. As a result, a new Visual Identity System was obtained, tested, and applied to the primary point of contact for the local newspaper "Diário da Capital": its mobile site.Item Criação e campanha de divulgação de revista digital voltado ao empreendedorismo no Instagram(2022-06-20) Lobato, Letícia Corrêa; Castro, Raíza Vasconcelos; Arruda, Éverton Moura; http://lattes.cnpq.br/8458855239132157; Arruda, Éverton Moura; http://lattes.cnpq.br/8458855239132157; Batista, Daniel Luiz dos Santos; http://lattes.cnpq.br/0809053848636996; Lira, Wallace; http://lattes.cnpq.br/7834505234728150Production of a magazine and its publicity campaign, about Instagram for business, the impacts of the covid 19 pandemic that occurred during the years 2020 and 2021, which led to the great change in sales models, where entrepreneurs had to migrate from marketing traditional, for digital marketing, and face a certain difficulty in carrying out this process. With this, the magazine comes to solve the problem of these entrepreneurs who still have knowledge about digital marketing, mainly through the social network Instagram.Item A fórmula da Pixar de construir narrativas cativantes: análise das estratégias usadas para a criação de narrativas da Pixar Animation Studios(2023-07-05) Pinto, Ana Beatriz Silva; Viana, Quezia Oliveira; Batista, Daniel Luiz dos Santos; http://lattes.cnpq.br/0809053848636996; Batista, Daniel Luiz dos Santos; http://lattes.cnpq.br/0809053848636996; Arruda, Éverton Moura; http://lattes.cnpq.br/8458855239132157; Lira, Wallace; http://lattes.cnpq.br/7834505234728150Animation is one of the expressive languages within the literary genre of films, gaining popularity for captivating audiences of all ages, from children and adolescents to adults, due to its ability to create any universe, expanding imagination and creativity. Numerous studios create animations, and among them is Pixar Animation Studios, which has become a creative reference in digital culture and entertainment since the production of their first fully computer-animated feature film, Toy Story. Much has been said about the Pixar Formula for crafting captivating narratives, especially considering it is one of the world's leading animation studios. This study emerged from the following question: Does Pixar possess a formula for constructing narratives that are equally fascinating for both children and adults? Thus, the objective is to describe Pixar's formula for creating their animations, which will be achieved through a methodological approach based on literature research. In terms of data collection technique, a qualitative and descriptive literature review method was chosen. This research seeks to explore the world of animation by examining the model employed by Pixar Animation Studios, reflecting on the construction of artificial worlds and transformative stories. It provides opportunities to contemplate aesthetics as a contested domain committed to novelty and innovation, as well as critical and pluralistic thinking.Item A humanização como estratégia de marketing no Instagram: estudo de caso da marca da boca rosa beauty(2023-12-12) Monteiro, Dara Flávia Santos; Batista, Geovanna Luíza Côrrea; Batista, Daniel Luiz dos Santos; http://lattes.cnpq.br/0809053848636996; Batista, Daniel Luiz dos Santos; http://lattes.cnpq.br/0809053848636996; Arruda, Éverton Moura; http://lattes.cnpq.br/8458855239132157; Wallace, Lira; http://lattes.cnpq.br/7834505234728150The main objective of this study is to understand the humanization strategy of Boca Rosa Beauty on Instagram. The delimitation of the theme is centered on: identifying the brand’s marketing strategies during the reality show; analyzing the brand’s humanization strategies on Instagram three months after its elimination from the reality show; and comparing the humanization strategy with another beauty brand on the same platform. For this purpose, pieces from Boca Rosa Beauty published on Instagram were selected, from January 21, 2020 to February 25, 2020, and from February 26, 2020 to May 26 of the same year. With the intention of understanding the humanization strategy of Boca Rosa Beauty on Instagram during and after the elimination of the CEO and her great success that extends to current times. To support this research, a brief theoretical review is carried out involving emotional marketing, color psychology, media convergence, brand positioning, transmedia narrative, public recognition, consumer connectivity, product personification, content marketing, and posting frequency. In the analysis of Boca Rosa Beauty’s Instagram and its owner Bianca Andrade, actions were identified that generated value in the experiences that Bianca lived during the program, the influence of the public through colors, the recognition of the audience as a strategy to make the consumer feel part of the brand, like an ambassador, experiential connectivity which is the depth of the connection between customers and brands, the strategy of personifying products, authentic communication with consumers, and useful content. Making the necessary adjustments, this experience produces knowledge and especially confirmation regarding the use of digital media, which makes it possible to increase the brand’s reach, more easily reach market niches, and generate proximity to the public and value in the product.Item A influência e o impacto cultural das animações japonesas sobre o consumo de produtos licenciados(2023-12-12) Martins, Bruna Oliveira; Batista, Daniel Luiz dos Santos; http://lattes.cnpq.br/0809053848636996; Batista, Daniel Luiz dos Santos; http://lattes.cnpq.br/0809053848636996; Arruda, Éverton Moura; http://lattes.cnpq.br/8458855239132157; Lira, Wallace; http://lattes.cnpq.br/7834505234728150The popularity of Japanese cartoons, popularly known as anime and which had its origin in the 60s, are already considered a worldwide cultural phenomenon and are already part of the fun of many people, becoming a great target for consumption of licensed products in the Brazilian market. Thus, the Course Completion Work (TCC) proposes as a general objective to identify the influence and cultural impact that Japanese animations have on the consumption of licensed products. The research is of the Narrative Literature Review type, with a qualitative approach, with descriptive and exploratory purposes and bibliographic procedures. The emergence of anime in the last ten years in Brazil has had great impacts on the diversification of distribution and consumption modes in the Brazilian economy, since licensed products contribute to the diffusion and expansion of world culture in the country and through this, access to Japanese cartoons. Finally, it is concluded that anime has become a pillar of Japanese television and modern culture, especially after its worldwide popularization through streaming platforms, contributing to the economic expansion not only of Japan, but of other countries that sell products focused on these cartoons.Item Redesign da identidade visual do curso on-line de Ukulele Rosalele(2023-06-27) Santos, Silas Almeida; Tury, Thaline Pereira; Lira, Wallace; http://lattes.cnpq.br/7834505234728150; http://lattes.cnpq.br/7834505234728150; Batista, Daniel Luiz dos Santos; http://lattes.cnpq.br/0809053848636996; Silva, Washington Luiz Alves da; http://lattes.cnpq.br/1653372543560567The Rosalelê brand, created in 2020 as an academic project for the Advertising Production Technology course at Ifam (Federal Institute of Amazonas) Campus Manaus Centro, was initially designed for the female audience. However, the brand was not developed in terms of visual identity, which makes it generic and unprofessional. Therefore, there is a need for a redesign that guides its actions in a clear and concise manner in order to convey the desired message to the target audience. The project aims to redesign the Rosalelê brand, an online ukulele course targeted towards women. An analysis of the existing elements in the current brand and identified areas of improvement will be conducted. Subsequently, a new design concept will be developed to convey the course's proposal. The color palette, typography, and graphic elements will be selected to create a cohesive and harmonious visual identity.Item Resolvidro: desenvolvimento de nova identidade visual e plano de marketing para 2024(2023-12-12) Patricio, Ádria Nátaly da Silva; Bentes, Helena Karolina de Souza; Batista, Daniel Luiz dos Santos; http://lattes.cnpq.br/0809053848636996; Batista, Daniel Luiz dos Santos; http://lattes.cnpq.br/0809053848636996; Arruda, Éverton Moura; http://lattes.cnpq.br/8458855239132157; Lira, Wallace; http://lattes.cnpq.br/7834505234728150Technological progress has provided companies with various tools to maintain direct relationships with their customers, thus creating links and dialogues with their consumers, through the use of appropriate marketing strategies. This research aims to investigate the development of a new visual identity and the marketing plan for the year 2024, highlighting it as a positioning strategy in the face of market changes. For this work to take place, the participant in question was first informed about the research and its purposes, and allowed the use of the material generated through participation and responses during the interview. This research found that the company needs to adapt to new market dynamics, and that it needs to use different marketing strategies, so that it stands out compared to its competitors. For this reason, many of the marketing strategies and tools become important for this company to make its products/services available in the market and in the consumer's mind, not just meeting the needs of its customers. Therefore, it is necessary to recognize and importance the use of strategies, variables and tools, in order to ensure that your stay in the market is durable.Item O storytelling como estratégia para promover a adoção de cães por meio do apoio de marcas às ONGs: um estudo de caso da marca pedigree(2023-12-12) Silva, Reinaldo Silva da; Duarte, Edilson Santos de Oliveira; http://lattes.cnpq.br/7775528266124811; Duarte, Edilson Santos de Oliveira; http://lattes.cnpq.br/7775528266124811; Arruda, Éverton Moura; http://lattes.cnpq.br/8458855239132157; Batista, Daniel Luiz dos Santos; http://lattes.cnpq.br/0809053848636996Storytelling as a strategy to promote dog adoption, with a focus on brand support for NGOs, using the case study of the Pedigree brand. The analysis encompasses interviews with representatives from various animal adoption NGOs, revealing motivations, trends, and demographic information related to adoption. The study highlights the importance of storytelling in building effective advertising campaigns, using the example of the Pedigree campaign "Adopting is Everything." The engaging narrative presented in the case of Toby, the canine protagonist, seeks to demystify stigmas surrounding adoption, emphasizing that often it is the owners' circumstances, not the animals' behavior, that lead to seeking shelters. The conclusion emphasizes the complexity and diversity in adoption decisions, providing valuable insights for NGOs and responsible marketing strategies. This work aims to contribute to a deep understanding of the use of storytelling in promoting animal adoption and its practical implications.